Brand Guidelines

A comprehensive reference for the Conduit International visual identity — colors, typography, marks, and voice.

CORE PALETTE

Charcoal Navy

#1B232B

Primary Dark

Smoked Teal

#2F4F56

Brand Primary

Burnt Apricot

#C96A3A

Accent — Energy

Clay Ember

#9E4932

Accent — Depth

Pale Ash

#ECE9E6

Background

Stone Gray

#A8A9A3

Neutral

Carbon Black

#141414

Text / Dark

Warm White

#FAF8F5

Light Background

CORE GRADIENTS

Primary

Charcoal to Teal

Accent Warm

Apricot to Ember

Teal Depth

Teal to Charcoal

Ash Warm

Cream to Ash

COLOR IN CONTEXT

Teal — Brand

Authority, depth, and professional trust.

Smoked Teal grounds the Conduit identity — used on primary surfaces, headers, and key UI elements. It signals expertise without being cold.

Burnt Apricot — Energy

Movement, momentum, and human warmth.

Burnt Apricot activates the brand. Used for CTAs, highlights, and moments that demand attention — it brings energy and directional intent to the system.

Pale Ash — Space

Calm, clarity, and breathing room.

Pale Ash is the brand's canvas. It communicates premium restraint — letting the content and typography breathe while keeping the system warm.